Sandro Groganz is founder and principal of InitMarketing, the open source marketing company. Prior to founding InitMarketing, he was VP Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and VP Communication at eZ Systems, creator of the open source content management system eZ Publish.
Proposals for this user
These days, everyone knows that Open Source is a viable business model - but how does one successfully market an Open Source product? This presentation will showcase examples from the Open Source domain and provide hands-on advice about how to unfold a vital Open Source business ecosystem where geeks and customers alike contribute to value creation.
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