After working in design and advertising for 13 years with everyone from small companies to multinational firms such as TBWA\Chiat\Day, Publicis & Hal Riney, and DDB, I decided that I wanted to go small, to go personal, and to go to the Pacific Northwest. I also worked as Brand Storyteller to form KAA Design‘s Brand Experience department consisting of creative director, several designers, production artists and developers. It was during this time that the term “branding” was first being coined. To my surprise, I’d been doing “branding” all along, it just didn’t have a buzzword associated with it yet!
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Authentic branding that truly communicates your team’s personality, philosophy, and mission connects with your user base in an authentic way. Learn a sure-fire process to uncover your brand and “target audience”.
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