Free for Open Source: Marketing to Developers*
Developers, like hipsters are simultaneously dead simple and infuriatingly difficult as marketing targets. Learn how supporting open source can be used as a tool to entice developers into your product's world.
If there’s one thing that developers love to make, it’s tools for other developers. Marketing those tools and gaining adoption, however, can be a tricky thing. Developers are full of early-adopter types but are also filled with a “I can do it myself” mentality that can make them difficult to land from a marketing perspective.
One way to overcome this hurdle is by making developer-facing products free for open source projects. This has been proven successful in many cases, but none more than the runaway bootstrapped success that is GitHub. Learn about the advantages to opening up to the open source community as well as tips on how to turn that open source advantage into paying customers.
I've spoken at numerous technical conferences spanning the past four years. Highlights include OSCON, RubyConf, RailsConf, and ConFoo. Slides for several of my talks are available at http://slideshare.net/mbleigh and a video of a recent talk can be found here: http://vimeo.com/33408090
I've never given this talk before.
Michael Bleigh is a web developer and prolific author of Ruby open source libraries. He has created popular open source libraries such as OmniAuth (one of the top 30 most watched GitHub repositories) and has had more than 6 million downloads of his various open source works. He has also spoken at numerous events including OSCON, RubyConf, and RailsConf.
- Title: Free for Open Source: Marketing to Developers
- Track: Business
- Room: B204
- Time: 2:30 – 3:15pm
Developers, like hipsters are simultaneously dead simple and infuriatingly difficult as marketing targets. Learn how supporting open source can be used as a tool to entice developers into your product’s world.
- Speakers: Michael Bleigh