Marketing: You're Soaking In It!

*
Accepted Session
Short Form
Scheduled: Wednesday, June 22, 2011 from 9:00 – 9:45am in B204

Excerpt

Come join me as I dispel some of the clouds of pollution which obscure the name of marketing, show how it can help your projects, reveal how--whether you realize it or not--you already use marketing every day and how that's a very good thing indeed.

Description

I say “marketing.” You probably hear “advertising.” Perhaps (likely) you cringe a bit. Or perhaps your mind replays snippets of Mad Men, all cigarettes and scotch. It’s very doubtful you think “Open Source Project” but you probably should.

Marketing is so much more than just data mining and advertising (targeted or not). Marketing is discovery and identity and community outreach. Marketing can help your project help others. Marketing can help you turn your users into contributors and your contributors into evangelists. Yeah, now you’re thinking “Open Source Project,” aren’t you?

Come join me as I dispel some of the clouds of pollution which obscure the name of marketing, show how it can help your projects, reveal how—whether you realize it or not—you already use marketing every day and how that’s a very good thing indeed.

Speaking experience

Speaker

  • Img 0929

    VM Brasseur

    Internet Archive

    Biography

    VM’s introduction to Open Source was watching a college boyfriend fill countless 3.5" floppy discs with a new operating system he was downloading from Usenet over his shiny new 14.4K baud modem. “It’s, ya know, like UNIX. But, ya know, free.” Somehow this made a deep impression. VM started paying attention and recognized that openness is a Good Thing™. Since then openness of all sorts has been a feature of her life, often in small but meaningful ways.

    VM has been a system analyst, an erstwhile DBA, a programmer and the director of a software engineering department. Now she’s pleased and honored to be Product Manager at Internet Archive.

    When not working VM makes things, dotes on her spoiled cats Nigel and Percy, organizes GeekiTiki (website pending) and obsesses about Doctor Who.

    Sessions