Making your information online findable

*
Accepted Session
Short Form
Scheduled: Tuesday, June 1, 2010 from 2:30 – 3:15pm in Fremont

Excerpt

It's not enough to have a website. You need to have your website (and your business) be findable, and not drive normal people (eg, everyone but you and your web designer) nuts. And you need to make sure that Google has it right.

Here's how.

Description

If you have a business, there are things that people may want to find about you.

Like your hours. Your physical address. Your phone number. What you specialize in.

These things might be on your website, but consider this: your customers may never end up there. They might not be able to find it. Or, they might be diverted by the Google Local feature.

These things are simple, but frequently forgotten in the glow of some shiny bit of Flash or Flex.

We’ll talk about some best practices to make sure that your customers can find what they need on your website. And then we’ll talk about some best practices to make sure that they can find what you need even if they never make it to your website.

If you’re already into SEO, this will be too basic for you. But if you’re hearing from your clients that they can’t find you online, this session is for you.

Speaking experience

Speaker

  • Vjheadshot

    Biography

    I am a Web Services Librarian at a local library system working with Drupal, social media, SEO, and online marketing. I write, take photos, do user-testing, and I used to do a moldy old Portland site.

    I am all about the online presence, about empowering users, and about everybody having a good time. And I like Portland. A lot.

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