What stuttering taught me about marketing - not your typical soft skills talk

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Accepted Session
Short Form
Beginner
Scheduled: Thursday, June 25, 2015 from 1:30 – 2:15pm in B301

Excerpt

Your weakness just might be your greatest strength.

Description

We’re all marketers – of our companies, our brands and ourselves. On the surface, we know what to do: website, business cards, hand shaking and always talking about what we want to be known (and hired) for. But there is a different approach that can raise your exposure ten-fold, and most people don’t tap into it. I’m Sharon, and I stutter. Because of my impediment, I had to get creative with how I communicated with people and presented myself. But after years of hiding it, I realized that the thing that made me different in a “bad” way taught me how to use my greatest vulnerability to my advantage.

This talk focuses on how to incorporate your perceived weaknesses into your personal and/or business brand for optimal effectiveness in and out of the office.

Tags

marketing, branding, empathy, communications, speaking

Speaking experience

I've spoken at universities (Northwestern, University of Chicago) about stuttering. I've also spoken at Ignite Chicago, Ms. Tech, and Madison+ Ruby. This talk will be a longer version of my Madison+ Ruby talk: http://www.youtube.com/watch?v=j6RgKDJ4h7g

Speaker