"Give me money" or "join me in doing this great thing"? A workshop on asking for donations from individuals

Accepted Session
Long Form
Scheduled: Thursday, June 20, 2013 from 10:00 – 11:45am in B204


If you care about a project or cause, but fear adding individual fundraising to your business plan, come to this long-form workshop. By the end, you will enthusiastically seek out opportunities to ask for money and know how to build a strong community of support over time.


There are two very different circumstances in which we ask individuals for money. (1) I go out to dinner with a group of friends and forget my wallet. How embarrassing! There are only 5 people at the table, and I have to rely on social capital to get one of them to pay my share. (2) I care passionately about a project or cause. It adds to much meaning to my life and the world! Who wants to join me in seeing it succeed?

If you feel about fundraising the same way you feel about forgetting your wallet, I’m here to help. For open source projects, individual donations could be a small but important part of your business plan. There’s not reason to let your fear get in the way of raising extra money to maintain and grow the projects you care about. In this session, we’ll discuss:

• Why people give money to good causes
• How to find people who want to support your cause or project
• How to plan for a fundraising campaign
• How to tell people what you did with their money
• How to ask them for a second donation

Whether you want to raise money for your own project or help one you simply think is awesome, this session will have something for you. Once you have the right perspective (expressed as option 2 above) and learn 3 basic frameworks, you’ll know everything there is to know about fundraising. And then you can get back to changing the world.

Note: This will be an interactive workshop, come ready to talk.

Speaking experience

I have hosted similar workshops before, but mostly for advocacy organizations. I would tailor this workshop for open source projects.

• Keynote speaker for CiviCON San Francisco – 2012
• Seminar leader on nonprofit database management at the Foundation Center San Francisco– 2012 and 2013
• Speaker on consequences of internet policy for women’s rights at the Global Fund for Women – 2012
• Seminar leader on fundraising with CiviCRM for meet ups in San Francisco and New York – 2012
• Speaker on designing online fundraising campaigns for the Association of Fundraising Professionals – 2011