How Good is My Business Idea? Strategic Analysis for Techies

Accepted Session
Short Form
Scheduled: Tuesday, June 18, 2013 from 10:00 – 10:45am in B304


We'll look at methods for evaluating business ideas with a focus on business strategy. We will see how building a business on Open Source changes the equation and will look at the many mistakes I made with Elevated Code.


There was a time where I talked to 5 people a month who wanted to hire me to build the Facebook for <insert vertical here>. Not surprisingly, none of them succeeded. At the same time, I’ve been running a successful business for the past 7 years.

In this talk, we will use the basics of business strategy to talk about the kinds of businesses that succeed and why. We will focus on businesses that use OSS and the types of businesses those in the community are most likely to start.

Speaking experience

I have spoken at several technical conferences including Rails Conf, Ruby East and the Rails Edge. I have also spoken at several trade conferences such as the Inman Real Estate conference where I gave a main stage talk in front of 2000 people. Mostly, I talk to my kids and my dogs though :)


  • Mike Mangino

    Elevated Code


    Since obtaining his BS in Computer and Information Science from The Ohio State University, Mike has held a variety of positions in both large and small companies. Most Recently, Mike was a Vice President at JPMorganChase, responsible for software architecture and development for the Global Storage division.

    After living through the .com highs and lows, Mike decided it was time to better understand the world of the startup. In 2004, he earned his MBA through the part time program at the Fisher College of Business where he was recognized by the faculty for academic excellence.

    Since founding Elevated Code, Mike has helped more than a dozen startups launch their products. He has been a featured speaker at RailsConf, The Rails Edge and Ruby East. He even wrote a book for The Pragmatic Bookshelf.

    When not running Elevated Rails, Mike can often be found running with Back on My Feet. He has run seven marathons and one double marathon. Mike’s current running goal is to qualify for the Boston Marathon. Mike enjoys volunteering with Back On My Feet and Mighty Writers.

    Mike lives in Philadelphia with his wife Jen and their two sons, Mikey and Tommy.