Pricing: Uncensored

*
Proposal
Short Form
Beginner

Excerpt

Pricing is an issue with which even non-profits need to wrestle. It's a necessity for a healthy, growing business. There is no shame in pricing, nor in understanding its principles and how to do it correctly, respecting everyone's needs and boundaries.

Description

It’s there. Everyone knows it happens but no one will talk about it. It’s… Well, they say it’s icky. They say it’s vulgar. Not something one discusses in polite company.

And yet…there’s the curiosity. People whisper, “Maybe they’re wrong?” They wonder. Yet, uninformed, when they have to act they make it up as they go along and make a right botch of it.

I speak, of course, of pricing.

Pricing is an issue with which even non-profits need to wrestle. It’s a necessity for a healthy, growing business. Pricing is a creative act, a process of balancing needs with desires. It is flexible and productive. There is no shame in pricing, nor in understanding its principles and how to do it correctly, respecting everyone’s needs and boundaries.

This session will share the principles of pricing, allowing you to embrace it as healthy and good and enabling you to make pricing an enjoyable experience for all parties.

Speaking experience

I spoke at OSBridge in 2011 (twice) and at both OSBridge (twice) and OSCON (once) in 2012. You'll be able to find my OSB talks easily enough with the links above and from my profile. The link to my OSCON talk is: http://www.oscon.com/oscon2012/public/schedule/detail/23293

This will be a new talk for 2013.

Speaker