Building a Native Drupal CRM

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Proposal
Short Form
Intermediate

Excerpt

Drupal is a great web application framework and CMS. Integration with 3rd party CRMs can be hard to build and maintain. Can Drupal handle both for small and mid-size organizations?

Description

Constituent Relationship Management (CRM) systems are a critical component for many organizations. They can help:

  • Manage members and donors, including accepting funds
  • Handle events
  • Track user engagement
  • Maintain connections between individuals and organizations

There are some amazing open source CRMs, like CiviCRM and SugarCRM, and the commercial space is filled with giants like SalesForce and niche players like IMPak. ThinkShout decided that existing offerings were too complex for most organizations needs and difficult to integrate with their other online activities, so we set out to build our own native Drupal CRM which we dubbed RedHen.

This talk will explore the ins and outs of what this tool does and how it works, the development process, and how it’s being used in the wild.

Speaking experience

* 2 previous Open Source Bridges
* Pacific NW Drupal Summit
* Other local Drupal events
* Portland OS GIS group
* Portland Linux group

Presentations on SlideShare: http://www.slideshare.net/loubabe

I have not given this talk before

Speaker