R-Shief - A launchpad for engagement, policy, and agenda

Short Form


Our tools have been aggregating an archive of content from the Internet in Arabic and English since 2008. As the revolutions in North Africa and Middle East occurred, R-Shief.s technology was immediately employed to capacity. Today, using swarm intelligence within cloud computing infrastructure, R-Shief Labs provides one of the most comprehensive and publicly accessible repositories on the Arab Revolutions of 2011.

Visualizations - http://www.r-shief.org/data-visualizations/
Scraping Facebook - http://www.r-shief.org/cairo/
Twitter Mining - http://www.r-shief.org/dan/r-shief-twitterminer.php
Sentiment Analysis - http://www.r-shief.org/dan/r-shief-sentiment-analysis.php
Building traffic - http://www.r-shief.org/dan/r-shief-building-traffic.php


Strengthening our capacity to amplify narratives of peace and tolerance serves as a launchpad for Gov-Gov engagement, policy, and agenda.

Presenting our strategy documents, and turning information into insight has allowed us to bridge the middle east’s ecosystem to entrepreneurs around the world.

R-Shief Labs, LLC is a virtual lab that collects and analyzes content from the Internet using swarm computing generated analytics. We provide real-time analysis of opinion about late-breaking issues in the Arab world. By using aggregate data from Twitter and the Web, R-Shief can dissect how people in Egypt are reacting to the latest changes to the constitutional process; how Libyans perceive the presence of NATO forces; how Bahrainis perceive the presence of Saudi military; and how pro-regime supporters in Syria are using social media platforms. The organization’s goal is to provide tools and services for innovative research, publication, and cultural production for a global networked audience.

Speaking experience

03/16/2012, "The Arab Uprising, Social Movements, The Emergence of Islamic Groups, Security, and Regional/International Dynamics" at Munk School of Global Affairs at University of Toronto | Toronto, Canada

03/12/2012, "Arab Spring: Convening the ICTD research community" organized by the Technology and Social Change Group, University of Washington and Harvard University's Berkman Center for Internet and Society" | Atlanta, Georgia

02/13/2012, "By the Demand of the People: Archiving digitally born information in Arabic" at UC Santa Cruz Department of Film and Digital Media | Santa Cruz, CA

12/01/2011, "Social Media Practice: Revolution, Youth, and the Digital World" Roundtable discussion at Middle East Studies Association | Washington, DC

11/29/2011, "Applications of Social Media Proliferation: New Approaches towards 'Objective' Study" at U.S. Department of State Bureau of Arms Control, Verification and Compliance "Arms Control in the Information Age" conference | Washington, DC

11/10/2011, "#NoMilTrials Remixed" at Munk School of Global Affairs at University of Toronto "Arab Uprising, Understanding the Causes of Change" | Toronto, Canada

09/23/2011, "Turning Information in to Insight Panel" at Tech@State: Data Visualization conference | Washington, DC

09/22/2011, "Social Media Proliferation: Mapping and Analyzing Online Content" in lecture series on "Transformations of Human Identity in the 21st Century" | Ferrum, VA

09/15/2011, "New Perspectives on Islam and the Middle East" in Fellows Forum series at University of Southern California | Los Angeles, CA

07/29-31/2011, Arab Techies 2011 Workshop | Cairo, Egypt

06/2011, "Al-Sha'ab Yureed" (The People Demand): Transmitting the Revolution" at Allied Media Conference | Detroit, Michigan

06/2011, "Democratizing Knowledge: A2K4D's Second Annual Conference" at American University in Cairo | Cairo, Egypt

05/19/2011, "The Role of Art and Humanities in Regime Change" at TEDx organized by Stanford's Peace Innovation | Palo Alto, CA

05/18/2011, "Visual Nesting: Facebook's Design for Building Community" at Facebook Headquarters | Palo Alto, CA

04/05/2011, "Media Methods: Youth, Revolution, and the Arab States" at Annenberg Fellowship Creative Symposium at USC | Los Angeles, CA

04/01/2011, "The Social Web Meets the Semantic Web" at Annenberg Innovation Lab's Inaugural Conference at USC | Los Angeles, CA

02/24/2011, "Blogs and Bullets: Social Media and the Struggle for Political Change" roundtable discussion by US Institute for Peace, George Washington University, and Stanford University | Palo Alto, CA


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    Daniel Salters

    R-Shief Labs


    The relationship we have with social media not only shows what we are interested in, but what kind of person we are. Applications of social behavior is a vast concept that identifies connections between individuals and their environment such as: wants, needs, and personality. Presenting this information into insight, gives us the opportunity to identify appropriate ways to track performance as a marketing tool, which is what I have been directly involved in for the past 5 years.

    Communication is the most fundamental aspect of our lives, serving as a launchpad for policy and agenda. Strengthening our capacity to amplify narratives is the “Golden Egg” that every large corporation and government wishes to achieve. By creating the most comprehensive repository of Arab-related social data, according to Science Magazine, we were able to land 24 speaking engagements and 6 publications in 2011.

    Before Myspace, and most certainly Facebook, there were (and still are) platforms known as “Forums.” These sites serve a highly active, vocal, opinionated, and Internet savvy audience. Audiences don’t just read or browse forums, they actively participate in ongoing and ever changing conversation. This interactivity promotes high visitor loyalty and enhances relationships with members and visitors. I have facilitated marketing campaigns, market research, and advertisements to these platforms. One of my projects was networking these platforms together under common agreements (free hosting with 50% Revenue share on ads) which enabled our network to grow to the top 5 gaming information properties in the world. It’s most certainly commonplace to speak to younger site owners who control 2m-3m Unique Vistors/mo that were bringing in only $1k-$2k per month in ad revenue. Any competent Advertising professional can achieve $20k-$30k/mo off these sites with existing relationships with advertisers and offer these site owners a flat rate of $1k-$2k more than their base revenue.

    Online opinion has turned into a virtual currency for business looking to identify new opportunities and manage their digital reputation. I have facilitated insight into the judgement of individuals around a given product online. When there are spikes in discussion around a topic, it’s just as important to measure the negative & positive sentiment than just the reach. Measuring this attitude is another research direction that fuels the interests of many involved in Social Media.