Marketing Open Source Software

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Excerpt

These days, everyone knows that Open Source is a viable business model - but how does one successfully market an Open Source product? This presentation will showcase examples from the Open Source domain and provide hands-on advice about how to unfold a vital Open Source business ecosystem where geeks and customers alike contribute to value creation.

Description

The market share of Open Source software will double within the next four years. More and more new companies provide Open Source products right from the start and established players release their source code under a FOSS license.

These days, everyone knows that Open Source is a viable business model – but how does one successfully market an Open Source product. A download link alone will not suffice. It rather needs a strategy combining traditional marketing with community relations and social media marketing.

This presentation will showcase examples from the Open Source domain and provide hands-on advice about how to unfold a vital Open Source ecosystem where geeks and customers alike contribute to value creation.

The audience will learn related to Open Source software offerings: How to identify a target audience. How to communicate effectively. How to market products and services. How to successfully execute marketing actions.

Speaking experience

Speaker

  • Sandro groganz icon 140x140

    Sandro Groganz

    Founder, Principal

    Biography

    Sandro Groganz is founder and principal of InitMarketing, the open source marketing company. Prior to founding InitMarketing, he was VP Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and VP Communication at eZ Systems, creator of the open source content management system eZ Publish.