How to get people to open your newsletter and donate

Short Form


If you've got a newsletter for your open source project, how can you make it more engaging? Start with that subject line.


There are so many open source projects out there. There are so many places that people look. But one of the best places to get more engagement is via email.

According to ExactTarget and CoTweet’s customer survey, 59% of people ages 15-55+ start their day with email. This makes email one of your most powerful tools to get people involved with your open source project.

How do you get people to just look at your email and sign up to get more involved in your project?

This seminar will help you get more enewsletter opens and signups.

You will learn about:

  1. Best Subject Lines
  2. Formatting rules
  3. Cheapest & most useful email clients
  4. Innovations in e-newsletters
  5. Case studies of incredible e-newsletters
  6. What kind of photos to use
  7. Where to put the donate button
  8. AND MORE!
Walk away from this session with ideas for how to engage your online community in a more meaningful way.

Previous attendees have said:

Best. Webinar. Ever.

I really mean it–you kept up unbelievably well all while being engaged completely. Your webinar made my day! Keep up the amazing work. -Amber

Mazarine is an excellent presenter — and it helps to have lively back-and-forths. This was very helpful as my org prepares to launch into the e-newsletter and email scene. -E Goral-Makowski


enewsletters, email, email marketing, community engagement, donations from community

Speaking experience

Previously presented at:

Idaho Nonprofit Center (2014)
Mississippi Center for Nonprofits (2014)
Association of Fundraising Professionals National (2014)
4Good (2014)
Washington State SBDC (2014)
GuideStar (2013, 2015)
Blackbaud (2013-2014)
VolunteerMatch (2013-2014)
Downs Syndrome Affiliates in Action national webinars (2013-2014)
Fundraising Success Magazine Virtual Conference (2013-2014)
Meals on Wheels National (2012-2014)
National SBA Small Business Week (2013)
Oregon Small Business Development Centers state-wide online training seminars (2013-2014)
The Scleroderma Foundation National Leadership Conference (2012-2013)
IRS/SBA/SSA webinars (2013)
Willamette Valley Development Officers (2013)
University of Portland Nonprofit Management Program (2012)
City of Portland (2012)
Oregon Association of Minority Entrepreneurs (2012)
City of Austin (2011)
Texas Association of Nonprofit Organizations (2011)
Texas Business Women (2011)
Center for Nonprofits in Austin (2010)
Young Nonprofit Professionals Network (2010)


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    Mazarine Treyz is the founder of Wild Social Media LLC and Wild Woman Fundraising. Treyz has taught the City of Austin, the Oregon Small Business Development Center Network and the National SBA, as well as hundreds of businesses how to get people to click buy.

    Her popular fundraising blog has over 50,000 monthly readers. Ms. Treyz has co-founded a nonprofit and worked in fundraising roles for 10 years. She’s raised millions for small, national and international charities via grants, events, sponsorships, crowdfunding, appeals and more.

    In the last five years she has consulted and coached businesses and nonprofits and taught over 8,000 people. She would love to help you.