Learn from my fail: A/B Testing your landing page

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Proposal
Short Form
Beginner

Excerpt

ARGH! So hard to make your first landing page! I did so many things wrong that my domain was marked as spam! You'll learn what I did wrong, and how you can do it right the first time.

Description

In early 2015 I made my first landing page. Even though I talked with a friend who did successful AB testing, read a bunch of books about testing, and tried two different platforms, Unbounce and Leadpages, I still failed spectacularly. Oh the horror stories.

Eventually I did succeed in getting lots of signups for my first online conference, and some sponsorships too!

In this session you’ll learn:

0. Why you should create a landing page
1. What A/B testing is and why it’s so important
2. How to choose the right platform for you
3. Anatomy of a landing page
4. What worked for me, and what didn’t work in my landing page
5. Things that I tested and the results
6. Other ways you can do A/B testing with wordpress plugins
7. Examples of my A/B testing with my wordpress blog posts
8. Recommended reading

Attendees will walk away with a better sense of how to create a successful landing page.

Hope to see you there!

Tags

#landingpage, #mazarinetreyz, #marketing, #fundraising, #SEO, #ABTesting, #blogging, #wordpress, #plugins

Speaking experience

Previous Speaking Engagements include:

Fundraising Success Virtual Conference (2014)
Idaho Nonprofit Center (2014)
Mississippi Center for Nonprofits (2014)
Association of Fundraising Professionals National (2014)
4Good (2014)
Washington State SBDC (2014)
GuideStar (2013, 2015)
Blackbaud (2013-2014)
VolunteerMatch (2013-2014)
Downs Syndrome Affiliates in Action national webinars (2013-2014)
Fundraising Success Magazine Virtual Conference (2013)
Meals on Wheels National (2012-2014)
National SBA Small Business Week (2013)
Oregon Small Business Development Centers state-wide online training seminars (2013-2014)
The Scleroderma Foundation National Leadership Conference (2012-2013)
IRS/SBA/SSA webinars (2013)
Willamette Valley Development Officers (2013)
University of Portland’s Master’s in Nonprofit Management program (2012)
Meals on Wheels National training seminars (2012)
Center for Nonprofit Organizations at Austin Community College (2011)
Young Nonprofit Professionals Network in Austin (2011)
Texas Association for Nonprofit Organizations (TANO) (2010) and more.

Speaker

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    Biography

    Mazarine Treyz is the founder of Wild Social Media LLC and Wild Woman Fundraising. Treyz has taught the City of Austin, the Oregon Small Business Development Center Network and the National SBA, as well as hundreds of businesses how to get people to click buy.

    Her popular fundraising blog has over 50,000 monthly readers. Ms. Treyz has co-founded a nonprofit and worked in fundraising roles for 10 years. She’s raised millions for small, national and international charities via grants, events, sponsorships, crowdfunding, appeals and more.

    In the last five years she has consulted and coached businesses and nonprofits and taught over 8,000 people. She would love to help you.