How "Open" Changes Product Development

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Proposal
Short Form
Beginner

Excerpt

There's a lot of speculation about open source product development. How can a product with "no IP" be competitive? What are the viable business models, when the code is freely available? And how am I supposed to build and take a viable product to market if my company is focused on services, not products? The truth is, you can build -- and successfully take to market -- an open source product. But the rules are different, and must not be ignored.

Description

There’s a lot of speculation about open source product development. How can a product with “no IP” be competitive? What are the viable business models, when the code is freely available? And how am I supposed to build and take a viable product to market if my open source company is focused on services, not products?

The truth is, you can build — and successfully take to market — an open source product. But the rules are different, and must not be ignored. Product development is guided by different goals. Business models are based on different value propositions. And open source communities must be considered partners in the effort, not detractors or nay-sayers.

This talk will focus on three areas of open source products: product development, go-to-market strategy, and balancing product and services work. We’ll look at examples of open source products who have threaded the needle and “made it,” as well as a few that have crashed and burned. Most importantly, we’ll offer clear tips and guidance for those considering building or marketing an open source product.

Tags

product development, product, Open Source, Drupal, business, business models, marketing, go-to-market, open

Speaking experience

Karen Borchert speaks regularly on the subject of open source product development and product strategy for Phase2. She has also spoken about her personal experiences at various events including TEDx Omaha (her TEDx talk can be found here https://www.youtube.com/watch?v=5I_GwcMpPZE).

Speaker

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    Biography

    As the EVP of Strategy, Karen manages the Strategy Department, an internal division dedicated to aligning our strategic plan, internal investment, and innovation. Her top priority is creating and executing plans to improve Phase2 and heighten our market position. Additionally, Karen champions innovation activities, product strategy, business planning, research and development, and strategic ventures.

    Applying her experience creating and scaling a national non-profit organization as well as a background in product development for accessible mobile technology, Karen has played an invaluable role in developing a variety of Phase2′s strategic endeavors. Her passion is in the strategic development of products and services that serve a greater good, so her role in helping Phase2 innovate and grow — the open source way — is a perfect fit.

    Karen received her bachelor’s degree from Wake Forest University, where she now sits on the board for their Center for Innovation, Creativity, and Entrepreneurship. In addition, she received her MBA from Georgetown University. Karen is currently located in Omaha, Nebraska.