Open Source & Small Business Community - A Case Study

Short Form


For small businesses and cash-strapped freelancers, the promise of Free and Open Source software is obstructed by a geeky barrier of terminology, code, and downright snobbery. Let's talk about how to change that, using a real-life case study.


For the past five years, I’ve been building a community of small business owners, freelancers, and programmers focused on sharing ideas and solutions about WordPress, the world’s most popular web content management system.

Unlike most Open Source communities, the WordPress community has been exceptionally successful at reaching out to and working with non-technical users and contributors. Tech Liminal is a thriving, vibrant part of this community.

This talk will cover:

  • How to frame the benefits of open source tools so busy small business people will take the time to learn to use them
  • How to bring technical and non-technical people together and facilitate community learning
  • How we set up a small ecosystem of users, designers, and developers where people feel comfortable collaborating and sharing knowledge while also making a living

Bring your own stories, questions, and ideas. Learn from our mistakes and successes, and help to make open source tools more accessible to the people who need them the most.


wordpress, making a living, collaboration

Speaking experience

I am a frequent speaker at our local WordPress meetups, as well as at Oakland, CA technology events.

You can see slides of many of my talks at


  • Anca1 680x1024

    Anca Mosoiu

    Tech Liminal


    Anca Mosoiu is a software developer and consultant specializing in content management and web application development. She runs Tech Liminal, an Oakland-based technology salon, where she teaches small business owners, freelancers, and other interested professionals how to set up, use, and modify WordPress for their own ends.