WHO GIVES A BRAND? What the big fuss is and some branding tools to help you kick ass

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Proposal
Short Form
Beginner

Excerpt

Authentic branding that truly communicates your team’s personality, philosophy, and mission connects with your user base in an authentic way. Learn a sure-fire process to uncover your brand and “target audience”.

Description

In our over-advertised world, how do you connect with the people who can truly benefit from your product? In this still lean economy, how do you convince folks that your app is worth good money? Understanding your brand and communicating it effectively is vital to building a customer base. In this talk, learn how to define your brand, pinpoint your target audience, and communicate your brand professionally. Attendees will leave with a packet of worksheets to help them through this process.

Speaking experience

An example of my speaking is my Etsy talk "I Heart Art Portland"

http://www.livestream.com/etsy/video?clipId=pla_6d1753ae-5295-41be-a85b-c3bb028873c1 --(Part 1 of 2)

http://www.livestream.com/etsy/video?clipId=pla_a1bdbad7-d54f-46a7-b0db-7efc4c690456 --(Part 2 of 2)

I've also given this branding speech recently in February for Lunch & Learn with Formic Media.

Speaker

  • Alicia Nagel

    Alicia Nagel Creative

    Biography

    After working in design and advertising for 13 years with everyone from small companies to multinational firms such as TBWA\Chiat\Day, Publicis & Hal Riney, and DDB, I decided that I wanted to go small, to go personal, and to go to the Pacific Northwest. I also worked as Brand Storyteller to form KAA Design‘s Brand Experience department consisting of creative director, several designers, production artists and developers. It was during this time that the term “branding” was first being coined. To my surprise, I’d been doing “branding” all along, it just didn’t have a buzzword associated with it yet!