Guerrilla Usability Toolkit

Short Form


In the age of Agile, it's important for teams to get quick feedback on designs to keep sprints moving, but Omnigraffle wireframes are no match for the rich interactions of the modern web. This represents an opportunity for smart developers to create prototypes with working functionality that can be rapidly tested and changed based on incoming data from teammates and users.


Learn from the experiences of two AppNexus UX designers as we take you through the new paradigm of prototyping by using popular open source jQuery libraries such as Bootstrap to quickly test and iterate working interactions. Impress your whole team with real data collected from prototype tests using homegrown or inexpensive services like Crazyegg, Optimizely and Silverback. Understand how to make this a part of your development process and become your team’s guerrilla usability advocate.

Speaking experience



  • New avatar

    Alex Cone



    Alex Cone is a User Experience Specialist at AppNexus in New York. Currently, Alex seeks out and destroys broken UX within the AppNexus Console. He gets excited about clean, coherent code and design.

  • Face2temp

    Chris Watson



    Chris Watson is a UX Designer at AppNexus in New York. Chris advocates for the use of open source technologies in the design process, and for the use of the design process in open source technologies.